Partners | Academy Music Group

Partner with Academy Music Group to connect your brand with iconic venues, immersive campaigns, and millions of actively engaged music fans

Our Partners

<h1>Amplify your brand through unforgettable live music with Academy Music Group<o:p></o:p></h1>
As the UK’s leading operator of iconic venues—from O2 Academy Brixton to stages nationwide—we create authentic, engaging live-music brand experiences that resonate with fans. Through impactful marketing and immersive digital and in-venue activations, we connect brands with millions of actively engaged music lovers—connecting your brand with the power and energy of live music.

© Academy Music Group Limited 2025
Company number: 3463738 VAT number: 710648159 Registered in England and Wales 211 Stockwell Road London SW9 9SL

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<img alt="O2 Logo" src="https://networksites.livenationinternational.com/networksites/s1ue35uw/o2-logo-full-rgb-blue.png?rmode=max&amp;width=500" width="500" height="485">
O2 is the commercial brand of Telefónica UK Limited and is a leading digital communications company with the highest customer satisfaction for any mobile provider according to Ofcom. With over 25 million customers, O2 runs 2G, 3G and 4G networks across the UK, as well as operating O2 Wifi and owning half of Tesco Mobile. O2 has over 450 retail stores and sponsors The O2, O2 Academy venues and England Rugby.

Priority Perks

As an official sponsor of some of the greatest UK festivals, including Wireless, EDC, Creamfields, Reading and many more, Pepsi Max takes a bold approach to bringing people together through music. Pepsi Max offers the full Pepsi taste with none of the sugar. We wanted to find unexpected creative ways to make festivalgoers’ experiences even more exciting. From gifting members of the crowd VIP experiences with their own entourage to dancing in the rain without getting wet, we are all about creating unique, ingenius moments with music at the heart. As a long-standing partner of Live Nation for Academy Music Group venues, we look forward to creating more musical Pepsi Max moments.

blu.com offers a choice of ‘next generation’ vapes.&nbsp;
<a href="http://blu.com/en-GB/blu-2-0" target="_blank" rel="noopener">blu 2.0</a>&nbsp;is a small, sleek rechargeable vape with a great choice of liquidpod flavours from Golden Tobacco and Fresh Mint to Green Apple and Watermelon Ice.
<a href="https://www.blu.com/en-GB/flavours/disposable-blu-bar" target="_blank" rel="noopener">blu bar</a>&nbsp;is a single-use disposable vape that comes pre-filled and pre-charged so it’s ready to use instantly with a choice of mint and fruit flavours including the best-selling Strawberry Ice and Blueberry Sour Razz.
<a href="https://www.blu.com/en-GB/blu-pro" target="_blank" rel="noopener">blu PRO</a>&nbsp;is a longer, slimmer rechargeable vape pen that features a choice of e-liquid flavours including Golden Tobacco, Menthol, Blueberry and Mint Chocolate.
blu - the official vaping partner of Academy Music Group venues.

Four Loko has been shaking up the RTD market since 2005, when it was created by three college friends in the USA. After becoming a category leader in the US, the brand launched in the UK in 2021 and has experienced a similar meteoric rise. Now one of the fastest-growing RTD brands in the UK, Four Loko delivers high-ABV, caffeine free vodka-based drinks packed with bold flavours—perfect for high-spirited social occasions. At 8.4% ABV, it brings a bar-strength experience in a single-serve can.
As part of its UK expansion, Four Loko has partnered with Academy Music Group, bringing its bold and vibrant brand to the beating heart of live music culture. Now available across 20 O2 Academy venues nationwide and Utilita Arena Cardiff, Four Loko is becoming a go-to drink for music lovers looking to amplify their night out. Whether catching the latest breakthrough artist or singing along to iconic anthems, fans can enjoy Four Loko’s bold flavours as part of the experience.
With a growing footprint across retail and on-trade locations, Four Loko is making waves in the UK—bringing its signature intensity, bold taste, and party spirit to music fans nationwide. #PartyInACan

<a href="https://www.nohrlund.com/">Nohrlund</a>

Havana Club is proud to bring the essence of Cuba to your gigs as the official spirits partner of Academy Music Group. From the vibrant streets of Havana to the dynamic dancefloors across the UK, our rum is crafted to create unforgettable nights of live music, rhythm, and celebration.
Just as Havana pulses with life, we invite music lovers to embrace the collective passion and energy of Cuba in every pour, at every gig. Together with Academy Music Group, we’re here to make your night an experience to savour.

Today's most famous premium herbal liqueur was launched in 1935 by Curt Mast. The recipe of 56 herbs, blossoms and roots has remained unchanged to this day. Traditionally, Jägermeister is produced exclusively in the small town of Wolfenbüttel in northern Germany. Bottling takes place at plants in Wolfenbüttel-Linden and Kamenz in Saxony. From here, the herbal liqueur in the distinctive bottle is exported to more than 150 countries worldwide. In 2022, the brand with the stag was the world's best-selling herbal liqueur, with total sales of 120.7 million 0.7-litre bottles. The family-owned company employs around 1,000 people worldwide. From 2020, the brand portfolio will also include Teremana, the tequila brand founded by Hollywood actor and entrepreneur Dwayne Johnson, and GIN SUL, which is produced in Hamburg-Altona.

Carlsberg are proud to be the official beer partner of Academy Music Group enues. Carlsberg will be bringing a touch of Danishness to venues and some of the UK’s biggest festivals this summer including Download, Reading &amp; Leeds, V Festivals and Creamfields. It’s the fusion of Danish simplicity and precision that brings you a light, easy drinking, refreshing lager.

Ticketmaster continues to be the market leading ticketing company in the UK, servicing both the needs of the industry and fans.

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Amplify your brand through unforgettable live music with Academy Music Group

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Amplify your brand through unforgettable live music with Academy Music Group

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