Academy Events

Academy Events represent both established acts and unsigned artists

Academy Events are concert promoters and event organisers for Academy Music Group’s 18-strong venue estate, which includes London venues O2 Academy Brixton and O2 Academy Islington, O2 Forum in Kentish Town and West London’s O2 Shepherd’s Bush Empire, and regionally, O2 Academy venues in Birmingham (O2 Academy and O2 Institute), Bournemouth, Bristol, Leeds, Leicester, Liverpool (O2 Academy and Arts Club), Newcastle, Sheffield, Oxford, Manchester’s O2 Ritz and Scotland’s O2 Academy and O2 ABC in Glasgow.

Currently promoting over 1,000 concerts a year, the Academy Events team works across this extensive network of venues staging gigs of all sizes and genres. With access to a wealth of different venue capacities and configurations within the estate, Academy Events represent both established acts and up-and-coming talent. Our range of venues and configurations allows Academy Events to promote bands through various stages of their careers, playing the intimate settings of the smaller stages right through to our main auditoriums.

Academy Events also work extensively with our brand partners programming tours and one-off events, and the team has created original concepts for Fireball, Jägermeister and The Pogues Irish Whiskey, helping to introduce each drink brand into the live music space.



O2 Spotlight Wrapper

Head Promoter
Ian Richards