Bringing together brands, bands and fans

The Sponsorship & Advertising team at AMG brings together brands, bands and fans to increase value for all stakeholders.
As the UK’s leader and home of live music with unparalleled scale and access, we deliver highly effective music marketing programs for brands and advertisers.


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O2 is the commercial brand of Telefónica UK Limited and is a leading digital communications company with the highest customer satisfaction for any mobile provider according to Ofcom. With over 25 million customers, O2 runs 2G, 3G and 4G networks across the UK, as well as operating O2 Wifi and owning half of Tesco Mobile. O2 has over 450 retail stores and sponsors The O2, O2 Academy venues and England Rugby.

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Ticketmaster continues to be the market leading ticketing company in the UK, servicing both the needs of the industry and fans.

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Carlsberg are proud to be the official beer partner of Academy Music Group enues. Carlsberg will be bringing a touch of Danishness to venues and some of the UK’s biggest festivals this summer including Download, Reading & Leeds, V Festivals and Creamfields. It’s the fusion of Danish simplicity and precision that brings you a light, easy drinking, refreshing lager.

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Truly Hard Seltzer – alcoholic sparkling water

Truly Hard Seltzer is a refreshing alternative to beer, wine, & cocktails. It's crisp & clean with 5% ABV, 100 calories and 1g sugar. Available in classic flavours Wild Berry and Black Cherry and Original and Strawberry Lemonade.

Truly Hard Seltzer is proud to be the official Hard Seltzer partner of AMG Venues – find us in the fridge at your next show.

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Pepsi MAX

As an official sponsor of some of the greatest UK festivals, including Wireless, EDC, Creamfields, Reading and many more, Pepsi Max takes a bold approach to bringing people together through music. Pepsi Max offers the full Pepsi taste with none of the sugar. We wanted to find unexpected creative ways to make festivalgoers’ experiences even more exciting. From gifting members of the crowd VIP experiences with their own entourage to dancing in the rain without getting wet, we are all about creating unique, ingenius moments with music at the heart. As a long-standing partner of Live Nation for Academy Music Group venues, we look forward to creating more musical Pepsi Max moments.

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Gopuff, the go-to quick delivery app delivering consumers' evolving, everyday needs in minutes, is the proud partner of Academy Music Group. Gopuff is a music fan's best friend, delivering your pre and post-show essentials, alcohol, snacks, groceries, toiletries, and more in minutes. With the Gopuff Fam membership, music fans can enjoy unlimited free delivery, exclusive discounts and offers.

Download the Gopuff app here.

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