Partners
The partnerships team brings together brands, bands and fans to increase value for all stakeholders.
As the UK’s leader and home of live music with unparalleled scale and access, the team delivers highly effective music marketing programs for brands and advertisers.
Contact Us
Partnerships
partnerships@academy-music-group.co.uk
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O2 is the commercial brand of Telefónica UK Limited and is a leading digital communications company with the highest customer satisfaction for any mobile provider according to Ofcom. With over 25 million customers, O2 runs 2G, 3G and 4G networks across the UK, as well as operating O2 Wifi and owning half of Tesco Mobile. O2 has over 450 retail stores and sponsors The O2, O2 Academy venues and England Rugby.
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As an official sponsor of some of the greatest UK festivals, including Wireless, EDC, Creamfields, Reading and many more, Pepsi Max takes a bold approach to bringing people together through music. Pepsi Max offers the full Pepsi taste with none of the sugar. We wanted to find unexpected creative ways to make festivalgoers’ experiences even more exciting. From gifting members of the crowd VIP experiences with their own entourage to dancing in the rain without getting wet, we are all about creating unique, ingenius moments with music at the heart. As a long-standing partner of Live Nation for Academy Music Group venues, we look forward to creating more musical Pepsi Max moments.
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blu.com offers a choice of ‘next generation’ vapes.
blu 2.0 is a small, sleek rechargeable vape with a great choice of liquidpod flavours from Golden Tobacco and Fresh Mint to Green Apple and Watermelon Ice.
blu bar is a single-use disposable vape that comes pre-filled and pre-charged so it’s ready to use instantly with a choice of mint and fruit flavours including the best-selling Strawberry Ice and Blueberry Sour Razz.
blu PRO is a longer, slimmer rechargeable vape pen that features a choice of e-liquid flavours including Golden Tobacco, Menthol, Blueberry and Mint Chocolate.
blu - the official vaping partner of Academy Music Group venues.
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Havana Club is proud to bring the essence of Cuba to your gigs as the official spirits partner of Academy Music Group. From the vibrant streets of Havana to the dynamic dancefloors across the UK, our rum is crafted to create unforgettable nights of live music, rhythm, and celebration.
Just as Havana pulses with life, we invite music lovers to embrace the collective passion and energy of Cuba in every pour, at every gig. Together with Academy Music Group, we’re here to make your night an experience to savour.
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Today's most famous premium herbal liqueur was launched in 1935 by Curt Mast. The recipe of 56 herbs, blossoms and roots has remained unchanged to this day. Traditionally, Jägermeister is produced exclusively in the small town of Wolfenbüttel in northern Germany. Bottling takes place at plants in Wolfenbüttel-Linden and Kamenz in Saxony. From here, the herbal liqueur in the distinctive bottle is exported to more than 150 countries worldwide. In 2022, the brand with the stag was the world's best-selling herbal liqueur, with total sales of 120.7 million 0.7-litre bottles. The family-owned company employs around 1,000 people worldwide. From 2020, the brand portfolio will also include Teremana, the tequila brand founded by Hollywood actor and entrepreneur Dwayne Johnson, and GIN SUL, which is produced in Hamburg-Altona.
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Gopuff, the go-to quick delivery app delivering consumers' evolving, everyday needs in minutes, is the proud partner of Academy Music Group. Gopuff is a music fan's best friend, delivering your pre and post-show essentials, alcohol, snacks, groceries, toiletries, and more in minutes. With the Gopuff Fam membership, music fans can enjoy unlimited free delivery, exclusive discounts and offers.
Download the Gopuff app here.
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Carlsberg are proud to be the official beer partner of Academy Music Group enues. Carlsberg will be bringing a touch of Danishness to venues and some of the UK’s biggest festivals this summer including Download, Reading & Leeds, V Festivals and Creamfields. It’s the fusion of Danish simplicity and precision that brings you a light, easy drinking, refreshing lager.
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Ticketmaster continues to be the market leading ticketing company in the UK, servicing both the needs of the industry and fans.